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No one expected much from the appellation of origin, created in 1990, Vinos de Madrid. On the one hand, the name: so attractive, urban, modern … But far from any association in the collective imagination with the wine business. On the other, the city: can a good wine come out of a space with so many people, both car and movement?
Last week was presented a new Madrid red: Sanz The Capital Oak. A strong proposal that aims to sneak into the bars among the popular names: “We propose Wines of Madrid as an alternative to Rioja and Ribera del Duero in bars and restaurants in Madrid,” said Ana Carbajo, commercial director of Vinos Sanz.
Discreetly, the wines from Madrid have become a niche in the menus of interesting places in the capital, such as Manu, an elegant mix of syrah, garnacha and merlot, among others, or the various proposals of the winery Bernabeleva in San Agustín Of Valdeiglesias; Cantocuerdas is one of their labels.
The last presentation of Vinos Sanz collects all that legacy and, in its new campaign, it encourages to drink wine to the shout of Madrilízate! “We would like the Madrid public to identify with their region when it comes to ordering a wine. Also that tourists start to hear that in Madrid wine is also made. ”
To impress on the capital character of their proposals, the labels of their bottles show two scenes very capital: a stamp of the Paseo de la Castellana or one of the gardens of Madrid River. Sanz Capital Oak is described as “a red 100% tempranillo”. With grapes coming from the banks of the Tajuña, in the area of Valdilecha. “Her four-month stump of wood brings balance, maintaining the expressiveness of the red fruit of this grape,” says Sylvia Iglesias, technical director of Vinos Sanz and winemaker author of the wine.
Article: El País
Author: Pablo León
On Wednesday, April 20th, we had the honor of presenting a new member that has joined our family: the new Madrid red wine, Sanz La Capital Roble.
The event was held in a fantastic restaurant castizo as is the Restaurant Viva Madrid, and participated, among others, Ana Carbajo, our Commercial Director; Daniel Orusco, oenologist and Technical Director of Bodegas Orusco; And the president of D.O. Wines of Madrid, Juan Bautista Orusco.
A special mention should also be made of our winemaker, Sylvia Iglesias, creator of the essence of this fantastic wine from the capital.
The tasting and tasting of our Sanz La Capital reds were accompanied at all times by the cuisine of Emilio González and María Iglesias (Viva Madrid) and the artisan products of Lino Moreno (La Rioja).
This proposal is undoubtedly an “alternative to Rioja and Ribera del Duero, in bars and restaurants in Madrid”.
In short, “we would like the Madrid audience to identify with their region when it comes to ordering a wine and to start to hear that Madrid also has wine”
Thank you very much to all! Because it is proven that the best pairing for wine is good company.
¡Madrilízate!
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A new Madrid red wine has arrived in the city. Vinos Sanz presents its varietal Sanz La Capital Roble, from the Denomination of Origin Wines of Madrid. The event is held on Wednesday, April 20 from 11:30 at Restaurante Viva Madrid (C / Manuel Fernández y González, 7). Sanz Introduces The Capital Roble Ana Carbajo, Commercial Director of Vinos Sanz. Daniel Orusco, oenologist and Technical Director of Bodegas Orusco, directs the tasting of wines as an expert in wines of the region. Among other authorities, Mr. Juan Bautista Orusco, President of the D.O. Vinos de Madrid. Access with invitation, after confirmation of attendance.
The tasting begins two marriages of the young Sanz La Capital. First an intense but light entree, the croquettes Viva Madrid de morcillo with Iberian ham. Then, beans with oxtail potatoes, specialty of Lino Moreno from La Rioja, balance the strength of the red. Sanz Capital Oak debuts with stuffed peppers in tomato sauce. Due to its tannic load and to the presence of the wood, the pairing of the oak reaches its peak with the strength of the “callos” from Madrid of Viva Madrid.
“We propose Vinos de Madrid as an alternative to Rioja and Ribera del Duero in bars and restaurants in Madrid,” says Ana Carbajo. “Both our young man and the oak are pleasant and good value for money,” he concludes. “Sanz La Capital Roble has a palate and frank aroma and leaves a pleasant aftertaste”, says Emilio González, manager of Viva Madrid. “Accompany the flavors of our meats, like the tail of a bull,” he adds. It is a red 100% Tempranillo from the shores of the Tajuña, in Valdilecha. “Her four-month stint for wood brings balance, maintaining the expressiveness of the red fruit of this grape,” says Sylvia Iglesias, Technical Director of Vinos Sanz and winemaker. Also born in 2015, happens to his namesake young in the Wines of Madrid collection of Vinos Sanz.
¡Madrilízate!
In a daring bet of corporate image, the labels of Sanz La Capital and Sanz La Capital Roble reproduce two distinct landscapes of Madrid. The first shows the Paseo de la Castellana and the second the Madrid River area. Both are far from the traditional wine labeling and its originality attracts the attention of the public in bars in Madrid and the rest of Spain. Under the slogan ‘Madrilízate’, the image campaign of Sanz La Capital tries to make the Madrid public identify with the wines of its region. Its renewed website www.vinossanz.com keeps up to date news about the brand.
Opened in 1856, Restaurante Viva Madrid (C / Manuel Fernández y González, 7) dispatched the wines from Rueda de Vinos Sanz back in 1927, the original date of the façade that the realist painter Amalia Viva immortalized in 1978. His painting Bar ‘Viva Madrid ‘Is exhibited in the Museum of Contemporary Art of the capital of Spain. In one of the two gates of the place is the old label of the oldest winery of the Denomination of Origin Rueda, founded in 1870. Since then six generations have taken care of the vines of verdejo and sauvignon blanc from their Castilian fields, About 100 hectares.
Nota de cata. Sylvia Iglesias.
Attractive cherry color, clean and bright. Red fruits accompanied by light tones of cocoa, vanilla and roasted. Franco and intense. Balanced, elegant and long. Friendly tannin that gives a pleasant velvety feel, without forgetting its power and great structure. Broad and fleshy.
Vinos Sanz takes its first wine passed by casks of all its collection, whether in its white wines of Rueda or Madrid reds. It is a 100% Tempranillo wine, from the O.D. Wines of Madrid and with 14% alcohol. Its presentation is very attractive, showing another distinctive and recognizable landscape of the capital of Spain, the bank of the Manzanares (Madrid River), as it has been done the young wine Sanz La Capital where another emblem of Madrid is represented as Paseo de la Castellana.
Sanz The Capital Roble was born as a perfect complement to its namesake young wine (Sanz La Capital). Its passage through wood for 4 months contributes a great balance maintaining the expressiveness of the red fruit typical of this intense varietal.
This wine shows an attractive cherry color, clean and bright. In the nose we can feel red fruits accompanied by light tones of cocoa, vanilla and roasted. Franco and Inteso. In the mouth we see that it is a balanced, elegant and long wine. A pleasant tannin that gives it a pleasant velvety feel without forgetting its power and great structure. Broad and fleshy.
This is the second product of D.O. Wines of Madrid from our collection and both were born during this 2015. A project that is slowly being consolidated thanks to the first great response received by the public with Sanz La Capital.
We are sure you will like it very much!