Vinos Sanz presents Sanz La Capital Roble, new red wine from Madrid


In a daring bet of corporate image, the labels of Sanz La Capital and Sanz La Capital Roble reproduce two distinct landscapes of Madrid. The first shows the Paseo de la Castellana and the second the Madrid River area. Both are far from the traditional wine labeling and its originality attracts the attention of the public in bars in Madrid and the rest of Spain. Under the slogan ‘Madrilízate’, the image campaign of Sanz La Capital tries to make the Madrid public identify with the wines of its region. Its renewed website keeps up to date news about the brand.

Opened in 1856, Restaurante Viva Madrid (C / Manuel Fernández y González, 7) dispatched the wines from Rueda de Vinos Sanz back in 1927, the original date of the façade that the realist painter Amalia Viva immortalized in 1978. His painting Bar ‘Viva Madrid ‘Is exhibited in the Museum of Contemporary Art of the capital of Spain. In one of the two gates of the place is the old label of the oldest winery of the Denomination of Origin Rueda, founded in 1870. Since then six generations have taken care of the vines of verdejo and sauvignon blanc from their Castilian fields, About 100 hectares. Nota de cata. Sylvia Iglesias. Attractive cherry color, clean and bright. Red fruits accompanied by light tones of cocoa, vanilla and roasted. Franco and intense. Balanced, elegant and long. Friendly tannin that gives a pleasant velvety feel, without forgetting its power and great structure. Broad and fleshy. carteles-la-capital  ]]>

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